Every ingredient has a job to do.

  • Ingredients With a Purpose

    Rosehip, calendula, hemp oil and herbal infusions - tried, tested and earns a place.

  • No Artificial Ingredients

    Nothing added that isn't needed or with a name you won't understand or recognise.

  • Made For Real Dog Problems

    From dry noses and paws, to bites, stings, wrinkles, folds and sore patches.

  • Formulated By An Expert

    Years of formulation experience help guide what goes in - and what stays out.

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Not sure where to start?

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What's Inside Matters.

  • Rosehip

    Chosen for a reason.

  • Calendula

    Chosen for a reason.

  • Herbal Infusions

    Chosen for a reason.

  • Raspberry Seed Oil

    Chosen for a reason.

  • Hemp Seed Oil

    Chosen for a reason.

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Why Pet Owner and Pet Businesses Choose The Dog and I?

  • Better For ALL Dogs

    100% natural ingredients. Suitable for all dogs. Fragrance free options available.

    Made in the UK

    Handmade and poured in the UK for consistency, quality and traceability. Tried and tested products.

  • Small Batch Production

    Made in small batches to maintain quality and freshness with ingredients that are lick safe.


    Better For YOU


    Plain English labelling, Options to personalise. Help with label compliance.

  • Clear Trade Prices & Easy To Order

    Straightforward wholesale pricing with transparent minimum order quantities.Instant ordering, no account needed.

    Support for All Business Sizes

    Suitable for start ups, independents and established pet brands. Small and large orders welcome.

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What Our Customer's Have Said

  • ⭐⭐⭐⭐⭐

    This product is wonderful

    Our Border Collie is prone to getting split pads, particularly in summer when they seem to get very dry - just like our skin does sometimes. I've used this Skin Balm in the past for this problem with excellent results. A couple of weeks ago, I noticed a really deep fissure on one of her rear pads. I ordered some more Skin Balm and have been treating the split pad twice a day. The split was so bad, I thought it would never heal, but it has started to close up now and I'm confident it will heal completely in time.

    Frances L ✅ Verified Buyer 10/9/25

  • ⭐⭐⭐⭐⭐

    I like to thank my clients

    As a mobile groomer, I like to thank my clients for their support throughout the year with a Christmas goody bag. I can’t afford to spend a lot, but it’s important that I choose quality products that are safe for the animals I look after. I love these mini tins of paw and nose balm for my doggy clients - they are affordable, natural and look very smart. (I’m rather hoping I’ll have one or two left over, as they’re almost too nice to give away!)

    Kerry C ✅ Verified Buyer 10/11/25

  • ⭐⭐⭐⭐⭐

    Great, fast service

    I ordered a large order of these for my dog walking business, I love that there was an option to have then unlabelled, so I could brand it to my business. The service was also fantastic, fast and great communication. They even supplied me with the correct sizing for the labels, so I could send them to print, so they arrived roughly at the same time as the balm. Thank you The Dog and I. I will be back to order more in future :-)
    Mel H ✅ Verified Buyer 11/11/25

  • ⭐⭐⭐⭐⭐

    Love, love, love!

    Used this balm for my old labs toe beans - as he has got older, they are drier, and this time of year can get sore and cracked. The balm has really helped moisturise his pads, thank you!
    Kate H ✅ Verified Buyer 14/10/25

  • ⭐⭐⭐⭐⭐

    Awesome product,

    Came exactly as advertised, my dog loves it and I will most certainly be ordering again. The packing was good quality and so is the product!
    Ethan O ✅Verified Buyer 1/12/25

  • ⭐⭐⭐⭐⭐

    A Brilliant Natural Skin Salve That Truly Works

    The simple, clean ingredient list instantly gave me confidence, and the balm itself feels beautifully gentle and nourishing. I first used it on my dog’s leg after something had irritated the skin, and the difference has been noticeable.
    Jenna L ✅ Verified Buyer 23/11/25

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Spaniel looking into the distance

We are moving away from ultra processed food and beauty for ourselves.

Let's do the same for our dogs.


I don't believe in adding ingredients just because they're fashionable, fragrant or expected. If it doesn't earn its place, it doesn't go in.

That's why you'll find simple formulations built around oils, butters and herbal infusions, without artificial fragrance or unnecessary extras.

Keri Squibb. Founder.